The Jordan Inbound Tour Operators Association (JITOA), in collaboration with Baraka Destinations, successfully organized a specialized FAM trip for the newly launched Amman City Tour. To ensure a high-quality, interactive experience, the tour was conducted over two separate sessions on April 14 and 15, 2026.

Designed as a four-hour guided storytelling walk, the experience took decision-makers from leading tourism agencies on a journey from Jabal Amman to Downtown. Unlike traditional sightseeing, this tour explores the social fabric and cultural layers of the city, visiting iconic sites such as the Shocair House for Culture and Heritage, the Amman Arab Museum, and the Roman Theatre, while engaging with local communities and discovering hidden urban spaces.

This immersive product is now officially open for bookings, offering meaningful, story-driven experiences that complement existing Jordan itineraries. Baraka Destinations has provided updated presentations and technical resources to JITOA members to assist their internal teams and clients in positioning this unique experience.

By organizing this FAM trip, JITOA continues to bridge the gap between innovative tourism providers and inbound operators, ensuring members stay informed of new products that showcase the authentic identity and personal narratives of the Kingdom’s capital.

A special, big thank you goes to Baraka Destinations for hosting JITOA members on this amazing city tour and for their exceptional hospitality in showcasing the unique cultural landscape of Amman.