In 2003, a group of passionate Jordanian tourism professionals came together with a shared vision: to showcase the Hashemite Kingdom of Jordan’s remarkable heritage to the world. We saw a land rich in history, culture, and breathtaking landscapes, yet recognized that the rapidly evolving global tourism industry posed complex challenges that local tour operators could not face alone, especially in the MENA region.

To bridge this gap, we established the Jordan Inbound Tour Operators Association (JITOA)—a unifying platform that connects all players in the tourism value chain. Our mission is to drive growth, ensure sustainability, and enhance the adaptability of Jordan’s inbound tourism sector.

Through knowledge-sharing, capacity building, and strategic support, we empower tour operators and industry partners to stand out in an increasingly competitive market. At the same time, we work to elevate the standards of service and the overall visitor experience, ensuring that every journey to Jordan reflects the warmth, professionalism, and authenticity our country is known for.