A collaborative effort between the Jordan Inbound Tour Operators Association (JITOA) and the Japan International Cooperation Agency (JICA) Project Team culminated in a meeting to finalize the successful pilot Familiarization (FAM) Trip conducted in Petra in September 2024.

The session reviewed the outcomes of the pilot project, which provided valuable insights and feedback on JICA’s newly developed tourism products. The discussion reinforced JITOA’s enthusiasm for participating in similar FAM trips in the future and highlighted the importance of continued collaboration to promote innovative and high-quality tourism experiences across Jordan.

This partnership underscores the shared commitment of JITOA and JICA to strengthen Jordan’s tourism offerings, enhance visitor experiences, and support sustainable growth in the country’s inbound tourism sector.