Exploring New Horizons: JITOA’s FAM Trip in Petra Yields Insightful Feedback

Petra, Jordan – To further enrich the tourism experience in Jordan, the Jordan Inbound Tour Operators Association (JITOA), in collaboration with the Japan International Cooperation Agency (JICA) and the Petra Development and Tourism Region Authority (PDTRA), organized a Familiarization (FAM) trip from December 2 to 4. Fifteen participants from various JITOA member inbound tour operators embarked on a journey to inspect newly developed tourism products in the historic city of Petra.