News
JITOA Sets a New Standard of Excellence with an Exceptionally Successful Italy Roadshow Reaching Top Italian Buyers in Rome & Milan
Published : 26-11-2025
JITOA successfully concluded its promotional roadshow in Italy, marking an impressive achievement with two impactful stops in Rome and Milan. The roadshow brought together JITOA’s inbound tourism members with more than 130 key partners from leading Italian tourism companies and media, creating two highly professional and engaging evenings.
JITOA extends its sincere appreciation to its valued partners—Royal Jordanian (RJ) and the Aqaba Special Economic Zone Authority (ASEZA)—for their generous sponsorship and vital support throughout this initiative.
The tour commenced in Rome under the esteemed patronage of H.E. the Jordanian Ambassador, Mr. Qais Abu Diyeh, and continued in Milan.
Both events highlighted the growing interest in Jordan as a distinctive, attractive, and safe travel destination.
During the roadshow, Ms. Lama Mahadeen, Executive Director of JITOA, delivered an insightful and compelling presentation showcasing Jordan’s natural beauty, historical depth, cultural richness, and diverse tourism products. Her address reinforced Jordan’s position as a top choice for Italian travelers and added a strong professional value to the events.
We are pleased to share with you highlights from this successful tour, which demonstrated the positive outcomes of these engagements in advancing inbound tourism.
The B2B meetings and specialized presentations served as a significant platform to enhance collaboration and build solid future partnerships.
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