The Jordan Inbound Tour Operators Association (JITOA) Promotes Jordan in the Japanese Market at Tourism Expo Japan 2026

Represented by Chairman Nabih Riyal, JITOA participated as part of the official Jordanian delegation led by Minister of Tourism & Antiquities Dr. Emad Hijazeen, alongside H.E. Nasser Shraideh, Ambassador of Jordan to Japan, at Tourism Expo Japan 2026 (Sept 24–26).

The participation featured strategic meetings with key Japanese tourism and aviation leaders:

🔹 Travel & Agencies: Working sessions with JTB Corp. and the Japan Association of Travel Agents (JATA) to market Jordanian tour packages.

🔹 Institutional Cooperation: Meeting with the Commissioner of the Japan Tourism Agency to expand market reach.

🔹 Air Connectivity: Discussions with Japan Airlines (JAL) and All Nippon Airways (ANA) to boost flight connectivity.

🔹 Industry Reception: Showcasing Jordan's historical and cultural heritage to Japanese travel partners and media.

Chairman Nabih Riyal emphasized that this engagement reflects the vital public-private partnership required to build sustainable tourism and solidify Jordan's position on the global map.