As part of its ongoing commitment to member development, JITOA recently hosted an insightful webinar in collaboration with the Jordan Trail, featuring Mr. Ali Barqawi, General Manager of the Jordan Trail. The session highlighted how the Jordan Trail can be a unique asset for inbound tourism and a platform for developing distinctive tour products.

Webinar Highlights:

- Discovering the Jordan Trail: Members explored Jordan’s diverse landscapes and iconic sites such as Petra, Wadi Rum, Ajloun, Salt, Karak, and Dana, while learning about immersive cultural experiences and flexible travel options.

- Boosting Tourism Offerings: Practical insights were shared on global travel trends and creating innovative tour products.

- Collaboration Opportunities: Participants learned about access to trail maps, GPS data, safety information, trained guides, vetted service providers, and cross-promotion with the Jordan Trail Authority.

Building on this success, JITOA is planning a series of upcoming webinars designed to provide members with new tools, insights, and inspiration to enhance their tourism offerings and stay ahead in Jordan’s dynamic tourism sector.

Stay tuned for future sessions and join us to explore new opportunities for growth and collaboration!