The Jordan Inbound Tour Operators Association (JITOA), in collaboration with Al Baraka Destination, successfully organized an exclusive webinar for its members on September 10, 2025. This initiative comes as part of JITOA’s ongoing efforts to provide members with meaningful industry insights, new opportunities, and practical tools to strengthen their role in Jordan’s tourism sector.

The session highlighted Al Baraka Destination’s innovative approaches to sustainable and community-based tourism, showcasing experiences that combine cultural authenticity, local engagement, and responsible practices. Participants had the opportunity to explore potential collaborations, learn about new product offerings, and discuss ways to enhance Jordan’s competitiveness as a unique tourism destination.

The interactive format allowed JITOA members to engage directly with Al Baraka Destination’s team, exchange perspectives, and gain a deeper understanding of how partnerships with local communities can enrich visitor experiences while contributing to economic growth across Jordan.