The Jordan Inbound Tour Operators Association (JITOA) was delighted to host H.E. Prof. Kamel O. Mahadin, FASLA, Chairman of the Board at MK Associates, who is currently leading the development of tourism initiatives at the Baptism Site and surrounding landscapes.

The event provided participants with a unique opportunity to learn more about upcoming developments in the area, gain insights into the project’s vision, and understand the potential impact on tourism experiences in Jordan.

This initiative reflects JITOA’s ongoing commitment to enhancing knowledge and collaboration among its members, ensuring that inbound tour operators stay informed about key projects that contribute to Jordan’s sustainable tourism growth.