Collaborative Strategic Upskilling

In a strategic partnership to empower human capital and elevate professional competencies across Jordan's tourism sector, the Jordan Inbound Tour Operators Association (JITOA), in collaboration with the Ministry of Tourism and Antiquities (MoTA) and Ammon Applied University College, has successfully concluded a series of specialized training programs tailored for travel agency personnel. Launched on September 20, 2026, and spanning two intensive weeks, the initiative achieved remarkable participation, receiving high praise from attendees for its exceptional organization and practical value.

Advanced Curriculum Aligned with Market Needs

The program offered 40 accredited training hours delivered over 10 consecutive days at Ammon College. The curriculum focused on two core pillars designed to address modern industry demands:

▪️ Tourism Bookings & Operations: An integrated, comprehensive module combining booking procedures and office operations to enhance daily administrative and logistical efficiency.

▪️ AI Applications for Tourism Promotion: An innovative course focused on equipping participants with practical Artificial Intelligence tools to create impactful marketing campaigns and promote destination offerings effectively.

Comprehensive Support and Professional Impact

To support continuous professional development, the programs were fully funded by the Ministry of Tourism and Antiquities. Accredited certificates awarded upon completing the 40 training hours. Participants commended the university's learning environment and the practical expertise gained, emphasizing its immediate positive impact on their operational performance.