Zain Jordan signed a Memorandum of Understanding with the “Himma wa Lamma – Towards a Cleaner, Greener Jordan” initiative, operating under the umbrella of the Jordan Inbound Tour Operators Association (JITOA). The agreement aims to collaborate on raising public awareness about the importance of preserving the environment and maintaining cleanliness in public and tourist areas, forests, and parks across the Kingdom. This will be achieved through awareness programs for youth and adults, public and private sector employees, as well as through cleanliness and tree-planting campaigns and other initiatives designed to reduce littering behavior.

The MoU was signed at Zain Jordan’s headquarters by Fahd Al-Jassem, CEO of Zain Jordan, and Eng. Awni Kawar, Vice Chairman of JITOA, in the presence of the women volunteers leading the “Himma wa Lamma” initiative.