The Board of the Jordan Inbound Tour Operators Association (JITOA) recently met with Mr. Roulland, Director of the French Institute in Jordan, to explore opportunities for enhancing and supporting the Kingdom’s tourism sector.

Discussions focused on strengthening cooperation through specialized training programs, knowledge exchange, and capacity-building initiatives aimed at empowering tourism professionals. Both sides emphasized the importance of developing skills, sharing expertise, and fostering innovation to ensure Jordan remains a competitive and attractive destination for visitors from around the world.

This meeting marks another step in JITOA’s ongoing efforts to build strong partnerships that drive the growth, quality, and sustainability of the inbound tourism industry in Jordan.