As part of its efforts to promote sustainable tourism and support environmental initiatives, the Jordan Inbound Tour Operators Association (JITOA) hosted a meeting yesterday, Monday, February 24th, bringing together the association’s board of directors and the team behind the “Himmeh w Lammeh” initiative at JITOA’s headquarters. The meeting focused on discussing various strategies for sustaining environmental awareness initiatives, culminating in the signing of an agreement of continued cooperation between both parties.

“Himmeh w Lammeh” is a volunteer initiative operating under the umbrella of JITOA, aimed at raising environmental awareness and fostering a culture of sustainable tourism. The initiative organizes cleanup campaigns at natural sites, in addition to conducting volunteer activities that promote environmental conservation across different regions of the Kingdom.

Ms. Ghada Iskandar Najjar, Chairperson of JITOA, emphasized that signing this agreement reflects the association’s ongoing commitment to supporting community-driven initiatives that contribute to the development of the tourism sector. She highlighted the significant role “Himmeh w Lammeh” has played in educating local communities and visitors on the importance of preserving tourist sites.

On her part, Ms. Lana Hamarneh, founder of the initiative HWL, along with the initiative’s team, expressed their gratitude for JITOA’s continuous support. She affirmed that this collaboration will enable them to expand their activities and enhance their impact in the field of environmental volunteerism.

It is worth noting that over the past years, “Himmeh W Lammeh” has successfully carried out numerous environmental campaigns targeting tourist and heritage sites, contributing to raising environmental awareness among visitors and local communities.