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 Tourism Destination Policy & Planning Strategies

This course looks at how to assess tourism’s potential, and how to measure the potential costs and benefits of tourism at the destination level. It examines how destinations have improved competitiveness by creating environmentally and socially friendly tourism products and services. The course emphasizes establishing policies and management plans to identify and reduce negative impacts created by tourism facilities and services, and looks at how to create public-private sector management systems with broad stakeholder support.


Participants will learn how to: 

Initiate a tourism assessment process focused on visioning, goal setting and effective resource utilization
Formulate, integrate and coordinate sustainable tourism policies for the public and private sector at the local, national and multilateral levels
Develop a visitor experience management approach to audit a  destination’s performance  and to undertake remedial actions  through a multi-stakeholder engagement and involvement processes
Design a Tourism Management Information System to collect  statistics and other data needed to assess visitor profiles/spending patterns, resident attitudes, supply inventory/performance (hotels, tour operators, attractions, etc.),social,economic environmental impacts, and safety/security
Utilizeclusters, networks and value chains to enhance a destination’s competitiveness
Establish a workforce development process linking industry labor requirements with vocational and higher education training resources
Formulate an investment promotion and business development program to support tourism enterprises
Build a systematic framework for public and private sector partnerships at the local, regional and national levels

 


Did You KNOW

JITOA is one of the major institutes in providing professional training and certification to the Jordan tourism sector, since its inception JITOA has operated various courses to more than 1000 students from around 100 tourism organizations.

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•  Experiential Tourism Workshop
•  JITOA's Power Breakfast - Mexico
•  JITOA's Power Breakfast - China
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